In A.I. We Trust: How Artificial Intelligence is changing the way we plan, book, and experience travel
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In A.I. We Trust: How Artificial Intelligence is changing the way we plan, book, and experience travel


According to qualitative research conducted by the Analytics and Insights unit within South African Tourism in July 2025 across the US, China, India, Kenya, and the UK, AI is rapidly becoming a trusted travel companion in key international markets. From …

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